Tag Archive for Paciugo franchise

QSR Magazine.com–From Italy to South Korea…

[2010-10-21]   Paciugo Gelato & Caffè, an Italian-inspired frozen treats concept based in Dallas, announced that it is launching international expansion efforts across the pond—but instead of jumping the Atlantic to its Italian homeland, it’s jumping the Pacific to set up shop in South Korea.

QSR Magazine.com  From Italy to South Korea...

Keith Albright, senior vice president of franchising for Paciugo, says the choice to kick-start the brand’s international expansion in South Korea was made because it’s a market where there’s both available access to capital and demand for American brands.

“It’s a very strong market,” Albright says. “It’s in a lot of ways very accepting of Western brands, and actually really covets Western brands. It’s also a stable economy, and there are lots of large players there who could certainly be an excellent development partner for us. It’s a good place for a U.S. company like us to enter the Asian market.”

Indeed, Albright says Paciugo intends to use South Korea as a launch pad into other Asian nations, like China and Japan.

Albright says Paciugo, which has about 45 units open in the U.S. and another dozen or so agreements signed, will continue to grow steadily domestically. But with financing becoming more available, the time was right to go international.

“We’re at the stage now where I think we’re big enough and we’re certainly vertically integrated enough so that we’ve got the capability of supporting an international network of, ideally, master franchisees,” he says, noting that the company hopes to have one master franchisee for each country it moves into, with the exception of China.

To help take the brand into South Korea, Paciugo is teaming with global consulting firm Bridging Culture Worldwide (BCW).

Don Southerton, CEO of BCW, says his firm is going to make sure Paciugo is steered down the right road and that it can overcome the cultural differences the brand will run into.

“International expansion for most companies is very important, but it’s also very important that you understand the cultural differences,” Southerton says.

“Many Americans have strong ties to Europe … but Korea is a unique market. It takes some insights and a lot of cultural understanding to be successful.”

With BCW helping Paciugo find solid franchise partners that can handle all of the brand operations in South Korea, Southerton says the company will run into less language, networking, and operational barriers.

Strong Korean partners can also come with an added bonus, he says.

“Partnering with the right Korean company is vital because that company could help take you into China, Vietnam, Japan, and the whole [Asian] market there,” Southerton says.

Even though Paciugo is an Italian brand founded in the U.S., Southerton says penetration of the South Korean market—where frozen yogurt is very popular—should not be an issue.

“In many areas they prefer French wine, German cars, Italian fashion—they want something that is authentic and real,” he says. “If they want it to be Italian gelato, it’s vital that it is tied into an Italian family. “

Paciugo Gelato & Caffè was founded a decade ago by Ugo, Cristiana, and Vincenzo Ginatta, an Italian family that moved to Dallas to take gelato State-side.

Albright says there’s no telling how long it will take to build out the South Korean market and move on to another. Long term, he says, the brand might move into the Middle East or South America after Asia.

And even though Italy is filled with mom and pop gelaterias that Albright says would be difficult for Paciugo to differentiate itself from, he isn’t writing the country off just yet.

“I’m confident we’ll get there eventually,” he says.

By Sam Oches  LINK

For infomation on Paciugo Gelato Korea and Asia-Pacific joint venture opportunities contact Don Southerton at 1-310-866-3777 dsoutherton@bridgingculture.com

QSR Magazine.com  From Italy to South Korea...

Paciugo Gelato Looks Eastward For International Expansion

Paciugo Gelato Looks Eastward For International ExpansionFOR IMMEDIATE RELEASE

Paciugo Gelato & Caffè Looks Eastward For International Expansion

Authentic Italian Gelateria Plans Expansion into South Korea and Asia-Pacific Markets

DALLAS – (October 13, 2010) Paciugo Gelato & Caffè, a family owned and operated franchisor of authentic Italian gelato shops, today announced plans to bring its hand-crafted artisanal Italian gelato to selected Asia-Pacific markets, beginning with South Korea.

During the past 10 years, Ugo Ginatta, co-founder and CEO of Paciugo Gelato & Caffè and his wife, Cristiana, and son Vincenzo, have grown the brand to 46 franchised locations in the U.S. and Mexico and have developed a world-class manufacturing and distribution infrastructure which delivers the highest quality ingredients and other products to its franchise owners.

At each of its locations, Paciugo Gelato & Caffè handcrafts 30 to 40 gelato flavors each morning in small batches – using only the finest, freshest and healthiest ingredients that Paciugo sources from around the world and supplies to each of its locations including hand squeezed juices and seasonal fruit from local farmers, ultra premium chocolate from Belgium and hazelnuts, pistachios and candied Amarene cherries from Italy. In addition to its award winning gelato, Paciugo Gelato & Caffè’s menu includes all natural, Fair-Trade, 100% Arabica coffees, premium hot chocolate and a variety of hot and cold specialty drinks that combine gelato with coffee and other beverages.

“Paciugo is now ready to expand our base of operations to new markets outside the U.S., so that we can introduce even more consumers to our signature Italian gelato, sorbetto, coffees and specialty drinks,” said Ugo. “We believe that South Korea is one of several Asia-Pacific markets that are primed and ready for Paciugo Gelato & Caffè – and our formidable selection of tasty, healthy and satisfying treats. We look forward to engaging investors in these regions to help us delight new customers throughout the Asia-Pacific region every day.”

According to industry statistics, the gelato segment is growing rapidly. Global revenues for frozen dessert products, which include gelato, were estimated at more than $36 billion and the impulse sector of that market accounted for $10.2 billion, or 28% of the total global market for frozen dessert products. In addition, current consumer trends strongly favor higher quality and nutritionally balanced foods made with genuine ingredients.

To spearhead its Asia-Pacific expansion, Paciugo Gelato & Caffè has partnered with Bridging Culture Worldwide (BCW), a global consulting firm.

“Paciugo Gelato & Caffè is currently looking for developers in South Korea and other key Asia-Pacific markets, and we are thrilled to assist in finding the right franchise partners for the brand,” said Don Southerton, CEO of BCW. “If a developer meets our criteria, which includes the financial resources to fund a multi-unit development plan, we’d love to talk further about Paciugo Gelato & Caffè.”

Specific franchise requirements may vary from country to country. Paciugo Gelato & Caffè does not grant franchise rights or explore joint venture agreements without meeting potential franchisees in person.

To learn more Paciugo Gelato Korea and Asia-Pacific, contact Don Southerton  dsoutherton@bridgingculture.com

About Paciugo Gelato & Caffè
Paciugo Gelato & Caffè was founded in 2000 by Ugo, Cristiana and Vincenzo Ginatta. Inspired to bring their passion for authentic Italian gelato to customers outside of Europe, the family moved to Dallas, Texas, to start the gelateria business. Paciugo Gelato & Caffè offers more than 30 to 40 flavors of gelato, handcrafted with love every morning at each neighborhood location. Cristiana has developed more than 300 recipes, including traditional favorites like Mediterranean Sea Salt Caramel, Blackberry Cabernet, Tiramisù, and Fondente Extra Dark Chocolate to more unusual flavors like, Durian, Banana Beet and Black Pepper Olive Oil. The menu also includes all-natural, Fair Trade, 100% Arabica coffee and espresso-based drinks, as well as Gelato-based specialty desserts. Paciugo Gelato & Caffè has more than 45 locations across the United States and Mexico. For more information, visit www.paciugo.com.

About Bridging Culture Worldwide
Since our founding, Bridging Culture Worldwide has focused on global and Korea-related business services. Based on over 30 years of experience, we share cross-cultural insights to global teams and management so they can be more effective. Our core services: Consulting, Training, and Research; Publications, Corporate Blogs, and Vodcasts; Franchise Development, Product Launch, IP, and Trademark.   http://www.bridgingculture.com

Source: Katie Henry, Fishman Public Relations, (847) 945-1300 ext. 237, khenry@fishmanpr.com

Paciugo Gelato Looks Eastward For International Expansion

Paciugo Gelato: Great people…Great gelato…Great company

By Don Southerton, Editor

Paciugo Gelato: Great people…Great gelato…Great company

Paciugo Gelato Caffe

Happy to report that my visit to Paciugo Gelato HQ in Dallas, Texas was both enjoyable and productive. Great people…Great gelato…Great company.

It was insightful to see their franchise from production, to distribution, to operations, to a number of upscale retail locations…not to mention 4th generation Gelato Master Cristina Ginatta walked me through making my own patch of authentic gelato. Yes, it was coffee flavored. My thanks to the Ginatta family, Keith Albright, and the Paciugo team.

Look for a special upcoming press release, which will share more details on my visit and Paciugo Gelato.

Side Note: So what does Paciugo mean?

Paciugo Gelato: Great people…Great gelato…Great company

Paciugo--Messy Concoction

Paciugo Gelato: Great people…Great gelato…Great company

Paciugo Gelato Lesson: Mediterranean Sea Salt Caramel

By Don Southerton, Editor
Been rather busy with Korea, Burgers, Coffee, and martial arts lately. Can’t forget to mention that gelato is still high on my list of interests. This video shares Paciugo Gelato’s Cristiana Ginatta as she teaches Good Day Dallas (FOX) viewers on how to make Mediterranean Sea Salt Caramel Gelato.

Paciugo Gelato Lesson: Mediterranean Sea Salt Caramel

Gelato: An Italian Delight

By Don Southerton, Editor

Gelato: An Italian Delight

I’d like to add Gelato to the list of topics we’ll be covering in this blog. I love gelato. I’m pleased to have been introduced to PACIUGO authentic Italian gelato.

What is gelato? According to PACIUGO…

In Tuscany, traditional gelato was made with milk, eggs, sugar, cream, and other natural ingredients. In Sicily, due to the hot weather, the frozen treat was made with water, fresh fruit, and sugar.

Nowadays, gelaterie (gelato shops) flourish on every street corner in Italy. Modern machinery helps create a smoother consistency by quickening the freezing process. This delightful treat is 80 percent less fat than American ice cream. It has a velvety texture that melts in your mouth without leaving any unpleasant coating.

What makes PACIUGO UNIQUE?
At Paciugo, we uphold our Italian root by making our gelato with whole milk and all-natural ingredients. Our sorbets are made with fresh fruit, sugar, and water. To ensure the freshness of our gelato, we also prepare all our ingredients by hand.
There are no artificial flavoring and preservatives in our product. Instead, you will taste the fresh ingredients and flavors in every spoonful.

Gelato: An Italian DelightLook for more on PACIUGO and gelato soon.

Paciugo Gelato & Caffè was founded in 2000 by Ugo, Cristiana and Vincenzo Ginatta. Inspired to bring their passion for authentic Italian gelato to customers outside of Europe, the family moved to Dallas, Texas, to open a gelateria. Paciugo Gelato & Caffè offers more than 30 flavors of gelato, handcrafted with love every morning at each neighborhood location. Cristiana has developed more than 300 recipes, including flavors ranging from Mediterranean Sea Salt Caramel, Blackberry Cabernet, Tiramisù, and Fondente Extra Dark Chocolate to more exotic combinations like Banana Beet and Black Pepper Olive Oil. The menu also includes all-natural, 100% Arabica coffee and espresso-based drinks, as well as Gelato-based specialty desserts. Paciugo Gelato & Caffè has more than 40 locations across the United States and Mexico.

Gelato: An Italian Delight