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Bridging Culture Worldwide
In the News
Songdo Korea's City of the Future
Cover Story by Don Southerton
‘Atlantis of the Far East’
That’s how influential British daily The Independent described Songdo, one of the most ambitious urban development projects in the history of humankind.
Mad for Garlic
Italian fare with a Korean twist--Brand Plans Expansion into US Market
Mad For Garlic, one of Korea's most popular restaurant chains, has announced plans to bring its handcrafted artisanal Italian cuisine into the US and North American markets.
The Korea Society
Video with Don Southerton
Donald Southerton, CEO of Bridging Culture Worldwide and Author of 'Korea Facing: Secrets for Success in Korean Global Business' and 'Hyundai Way: Hyundai Speed', discusses his latest book, 'Korea Perspective'.
Automotive News Hyundai's Genesis luxury brand to target 'savvy, affluent progressives'
“Korea wants to take its place globally as a country that is producing premium products, and this goes hand in hand with that,” said Don Southerton....
Corporate Culture in South Korea: Loosening their ties
A punishing work culture is gradually being relaxed
Nov 28th 2015 | SEOUL | From the print edition with commentary by Don Southerton
Hyundai Motor: Cruising or Skidding?
“Korean-ness” is what has made Hyundai a winner and should be embraced, including by foreign hires working at other Korean businesses, says Don Southerton.
How Korean car makers beat out the Japanese
The remarkable reversal of fortune that vaulted Hyundai and Kia past the Japanese auto industry can be traced to three factors. Chief among them was a commitment to quality.
The Korea Herald
‘The Tall Man’ and the globalization of Hyundai Construction
There was a need for an in-house Western architect ― and one with experience in luxury hotel project management. They would turn to American architect Bill Swank, Sr.
Books by Don Southerton