Bridging Culture Worldwide
Consulting, Business Development, Cross-cultural Training
About Us
Bridging Culture Worldwide (BCW) is a full-service agency. We’re an experienced Korean cross-cultural business consultancy with a demonstrated history working in international trade, FDI, and a range of business development projects.
Don Southerton, CEO and Founder
Don Southerton has a long history offering Korean business strategy and consulting services to firms across the globe. This includes long-term support for many major Korean groups and international brands as well as governments agencies. He is seen as the “go-to” expert on all Korean business matters.
Don is truly a trusted mentor to many in our industry
You’re training and follow-up insights have saved my career (and a few others) as we could not have survived the culture clash.
Don was our secret weapon.
The expertise and wisdom that Don brings to the discussion is insightful and practical. Cross-cultural business differences can be very challenging to overcome, and it takes both a knowledge of business practices and how complex cultural uniqueness interweaves into those practices to be successful.
No one knows more about how the global business community needs to understand Korea than Don.
Don is the guru; the guy CEOs want to have their voice heard with…
And very recently … you really are a Hyundai Whisperer
Media
Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, tbs eFM, Wall Street Journal, and Forbes. And, most recently in CNBC and as frequent contributor to Branding in Asia.
A prolific author, his recent publications are Korea 101: The Book (2023, and Hyundai Way: Hyundai Speed is now in its 3rd Edition.
Southerton has a B.A. and M.A. from the University of Colorado with post-grad studies at UC San Diego, USC, and UCLA. Southerton is currently enrolled in the University of Southern California (USC) Gould School of Law with an emphasis on Technology. IP, IR, and Government Affairs.
A former United States Military Academy coach, Don is a lifetime martial artist and resides in Golden, Colorado.
A Few of Our Engagements
Automotive
Hyundai Motor America
Hyundai Motor Company
Hyundai Capital America
Hyundai Capital Canada
Genesis Motors America
Hyundai Translead
Hyundai GLOVIS
Hyundai Motor Manufacturing Montgomery
Hyundai AutoEever (HISA)
Hyundai America Technical Center
Hyundai- Kia Design Center America
Kia Motors America (Now, Kia America)
Kia Motors DC—Government Affairs
Kia Motors Manufacturing Georgia
MOBIS Parts America
MOBIS Korea and Global
MOBIS UK
Hyundai New Zealand
AMCI
Marketing and Media
Innocean
Initiative Media (IPG)
WPP
Omnicom
Publicis
Mobility, Autonomous
Hancom
Luminar
Supernal
Energy
Grinergy
NREL
Golf
Golfsmith
Golfzon
Entertainment
Mohegan Sun/ Inspire Korea
Six Flags
Filmmaster (Seoul Winter Olympics 2018)
Food
Taco Bell Korea
Smashburger
Habit Burger
Mad for Garlic
SPC Group
KOTRA
KOTRA NYC
KOTRA LA
KOTRA Long Beach
Smart City
City of Incheon/ Incheon Free Economic Zone (IFEZ)
Songdo IBD (Now Songdo International City 2004-2025)
LG Group
Mobile Division
LG North America Legal
SK Group
Solidigm
Bristol Myers Squibb – SK Biotech M&A
Manufacturing
Lucas Milhaupt
Legal
Alston & Bird LLP
BOIES, SCHILLER & FLEXNER LLP
Susman Godfrey LLP
Crowell & Moring LLP
ROBINS, KAPLAN, MILLER & CIRESI L.L.P.
Perkins Coie LLP
Wood, Smith, Henning & Berman LLP
For a complimentay consultation or question please contact : Dsoutherton@bridgingculture.com
Call or Text 310-866-3777
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