Bridging Culture Worldwide

Consulting, Business Development,

Cross-cultural Training.

About Us

Bridging Culture Worldwide (BCW) is a full-service agency. We’re an experienced Korean cross-cultural business consultancy with a demonstrated history working in international trade, FDI, and a range of business development projects.

Don Southerton, CEO and Founder

Don Southerton has a long history offering Korean business strategy and consulting services to firms across the globe. This includes long-term support for many major Korean groups and international brands as well as governments agencies. He is seen as the “go-to” expert on all Korean business matters.

On related issues, Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, tbs eFM, Wall Street Journal, and Forbes. And, most recently in CNBC and as frequent contributor to Branding in Asia.

A prolific author, his most recent publication is Korea 101: The Book (2023, and Hyundai Way: Hyundai Speed is now in its 3rd Edition.

Southerton has a B.A. and M.A. from the University of Colorado with post-grad studies at UC San Diego, USC, and UCLA. Southerton is currently enrolled in the University of Southern California (USC) Gould School of Law with an emphasis on Technology. IP, IR, and Government Affairs.

A former United States Military Academy coach, Don is a lifetime martial artist and resides in Golden, Colorado.

For a complimentay consulatation or question please contact :

Call or Text 310-866-3777

Korea 101 Registration

Register today for the April Session of Korea 101


Weekly online classes will cover topics including…

  1. Working with the Korean Business Culture
  2. Developing and Maintaining Korean Business Relations
  3. Do’s and Don’ts for Korea Business
  4. Korean Decision-making
  5. Managing Expectations
  6. Legal Agreements–Subject to Change and Revision
  7. What to expect in 2024
  8. Weekly Q and A Discussion

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