Bridging Culture Worldwide

Consulting, Business Development, Cross-cultural Training, CES 2025

About Us

Bridging Culture Worldwide (BCW) is a full-service agency. We’re an experienced Korean cross-cultural business consultancy with a demonstrated history working in international trade, FDI, and a range of business development projects.

Don Southerton, CEO and Founder

Don Southerton has a long history offering Korean business strategy and consulting services to firms across the globe. This includes long-term support for many major Korean groups and international brands as well as governments agencies. He is seen as the “go-to” expert on all Korean business matters.

This has included supporting Western companies looking at Korea as well as offering trade advisory services to Korean companies seeking entry to the U.S. markets to set up new business, manufacturing, and sales operations.

Investing in the United States and key markets has several advantages. The U.S. continues to enjoy its position as the world’s largest economy. And, the top global FDI market.

Companies considering relocation and expansion to the U.S. market will find a favorable investor environment with regulations and available economic development incentives favoring companies that offer innovative services, manufacturing, and high-tech, value-added products.

More so, our expertise includes the recent Bipartisan Infrastructure Law, CHIPS and Science Act, and the Inflation Reduction Act, these investments are creating new jobs in manufacturing and clean energy.

We can provide:
• Identification and targeting potential go-to-market partners.
• Marketing and communication brand building through our PR, media, and trade show outreach programs (to support a consistent launch and development of the product in the market).
• Qualify international investors for FDI tax incentives and financial assistance.
• Representative and virtual office programs that provide cost-saving through our temporary management and sales business development.
• Temporary management resources include Acting Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Sales & Marketing Executives, and other services.
• Cultural Adaptation: Understanding and adapting to U.S. business culture is crucial for success. We have more than 20 years of experience providing insights into local business norms, communication styles, and relationship-building practices, fostering smoother interactions with American counterparts.

CES 2025

It’s not too early to be thinking about CES 2025. We offer a range of elite services to support companies and brands for the world’s top trade show.
Most top brands are now working through their January 7-10, 2025 Consumer Electronics Show plans.

We offer theme development that shares your vision, strong pre-show and in-show PR and media outreach capabilities, plus media event content and hosting.

This year 5000-plus global media and content creators packed the show’s media centers and extensively covered the show leading to some 25,000 media mentions and more than 35,000 articles. We can ensure that your brand and products get the attention they deserve.
We have a track record of getting media product attention including a coveted “Top 10 “by CNET.

We have also prepared and managed entries for the CES Innovation Awards and won an Honoree in the Sustainability, Eco-Design & Smart Energy categories. The annual awards program honors the most innovative companies in consumer technology.

Again, the best time is NOW to plan for CES 2025. Along with our partners, we can position your company for a successful event. Let’s talk


Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, tbs eFM, Wall Street Journal, and Forbes. And, most recently in CNBC and as frequent contributor to Branding in Asia.

A prolific author, his recent publications are Korea 101: The Book (2023, and Hyundai Way: Hyundai Speed is now in its 3rd Edition.

Southerton has a B.A. and M.A. from the University of Colorado with post-grad studies at UC San Diego, USC, and UCLA. Southerton is currently enrolled in the University of Southern California (USC) Gould School of Law with an emphasis on Technology. IP, IR, and Government Affairs.

A former United States Military Academy coach, Don is a lifetime martial artist and resides in Golden, Colorado.

For a complimentay consulatation or question please contact :

Call or Text 310-866-3777

Korea 101 Registration

Register today for the September 2024 Session of Korea 101


Weekly online classes will cover topics including…

  1. Working with the Korean Business Culture
  2. Developing and Maintaining Korean Business Relations
  3. Do’s and Don’ts for Korea Business
  4. Korean Decision-making
  5. Managing Expectations
  6. Legal Agreements–Subject to Change and Revision
  7. What to expect in Q3 and Q4 2024
  8. Weekly Q and A Discussion

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