Bridging Culture Worldwide
Consulting, Business Development, Cross-cultural Training
About Us
Bridging Culture Worldwide (BCW) is a full-service agency. We’re an experienced Korean cross-cultural business consultancy with a demonstrated history working in international trade, FDI, and a range of business development projects.
Don Southerton, CEO and Founder
Don Southerton has a long history offering Korean business strategy and consulting services to firms across the globe. This includes long-term support for many major Korean groups and international brands as well as governments agencies. He is seen as the “go-to” expert on all Korean business matters.
Training and Mentoring
We offer Team Workshops, Korea 101 one on one, and Executive Coaching program.
Working with the Korean Business Culture
Developing and Maintaining Korean Business Relations
Do’s and Don’ts for Korea Business
Korean Decision-making and Negotiations
Managing Expectations
Legal Agreements–Subject to Change and Revision
What to expect in 2024-2025
Don is truly “The Hyundai Whisperer” a trusted mentor to many in our industry
You’re training and follow-up insights have saved my career (and a few others) as we could not have survived the culture clash.
Don was our secret weapon.
The expertise and wisdom that Don brings to the discussion is insightful and practical. Cross-cultural business differences can be very challenging to overcome, and it takes both a knowledge of business practices and how complex cultural uniqueness interweaves into those practices to be successful.
No one knows more about how the global business community needs to understand Korea than Don.
Don is the guru; the guy CEOs want to have their voice heard with…
Media
Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, tbs eFM, Wall Street Journal, and Forbes. And, most recently in CNBC and as frequent contributor to Branding in Asia.
A prolific author, his recent publications are Korea 101: The Book (2023, and Hyundai Way: Hyundai Speed is now in its 3rd Edition.
Southerton has a B.A. and M.A. from the University of Colorado with post-grad studies at UC San Diego, USC, and UCLA. Southerton is currently enrolled in the University of Southern California (USC) Gould School of Law with an emphasis on Technology. IP, IR, and Government Affairs.
A former United States Military Academy coach, Don is a lifetime martial artist and resides in Golden, Colorado.
For a complimentay consulatation or question please contact : Dsoutherton@bridgingculture.com
Call or Text 310-866-3777
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