Tag: global market entry

  • The TFT and Competitive Intelligence

    The TFT and Competitive Intelligence–Many companies use competitive intelligence (CI) to analyze opportunities before launching products or services. This is especially true for businesses entering a new market or starting a new venture. I can think of two examples, a supplier of traditional automotive parts venturing into the EV sector. Or, a local Food and…

  • Miri Miri: The Better Approach

    Miri Miri: The Better Approach By Don Southerton, May 14, 2023 In my last article, I suggested that balli balli (fast fast) can also perpetuate a culture of waiting until the last minute. Moving fast, too, can often be a concern–conflicting with careful, meticulous study and planning before implementation.  However, in other cases, a well-taken argument in favor of balli…

  • Legalize, Revise, and Amend 2023

    Legalize, Revise and Amend 2023–I was once told that in Korea, the purpose of signing a contract or agreement was to formalize the partnership. Over time terms would be subject to change and re-negotiation. My Korea-facing experience has been that the contract fundamentally solidifies the working relationship. However, to maintain the partnership’s contractual obligations, the…

  • White Paper—Market Entry Best Practices 2023

    I am a strong advocate of Korean global business. I see great opportunities and am passionate about seeing Korean brands succeed overseas, as well as seeing international brands thrive in Korea. However, as I have shared before, my experience is that companies, Korean and global, need to recognize the considerable upfront investment required to enter…