Don Southerton’s The Hyundai Way is an inside look at the culture, leadership, and strategy that built a global automaker. Drawing on decades of direct work with major Korean groups, it decodes how Hyundai actually operates — and where it is headed next.
Inside the book
The work-funneling model
How work and decisions flow through the organization.
The chaebol timeline
The history and structure behind Korea’s business groups.
Five transformation vectors
The forces reshaping Hyundai’s next decade.
“And … you really are a Hyundai Whisperer.”
— A client, on Don’s work with Hyundai
About the author
Don Southerton is the founder and CEO of Bridging Culture Worldwide, with more than 30 years advising on Korean Peninsula business. He is frequently cited by The Economist, Bloomberg TV, BBC World News, The Wall Street Journal, and The Korea Times.