Consulting, Strategy, Training, and Market Entry
When Fortune 500 companies, top Korean Groups, leading international law firms, and elite consultancies, such as Bain and Monitor, look for Korean-facing business strategy, coaching, and advice—they turn to Bridging Culture Worldwide and Don Southerton.
With over 35 years experience, Don Southerton is the definitive authority on Korean-facing global business—from automotive, golf, and F&B sectors to New Urbanism and Green technology. When problems and challenges surface in development, launch, or fulfillment, we provide sound solutions and comprehensive strategies.
Southerton comments frequently on modern Korean business culture and its impact on global organizations for KOTRA, Invest Korea, The Korea Society, US Korea Connect, tbs eFM, the BBC, Korea Times, Yonhap, Korea Herald, Wall Street Journal, CNN Fortune, and Forbes.