Bridging Culture Worldwide

Strategic Advisory for C-Suite Leaders Navigating Korean Business

Confidential counsel for high-stakes partnerships, market entry, and cultural integration. Trusted by Fortune 500 executives and leadership. Request a Private Briefing. 1st question—Do you need an immediate briefing? If so, we can accommodate, but need to schedule. Please enter your Full name, and Email

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Bridging Culture Worldwide

Service and Work with US

Strategic engagements

  • Market entry strategy
  • Partnership structuring
  • Cultural due diligence
  • Crisis management
  • Ongoing advisory access
  • Quarterly strategic reviews
  • Crisis support
  • Team training

Request Briefing to Discuss

Limited availability

Corporate Training & Workshops

  • Custom C-suite briefings
  • Board presentations
  • Executive team workshops

Let’s discuss your needs

Bridging Culture Worldwide (BCW) is a full-service agency. We’re an experienced Korean cross-cultural business consultancy with a demonstrated history working in international trade, FDI, and a range of business development projects. We partner with C-suite leaders and major Korean business groups to strengthen their global outreach. We specialize in executive consulting, cross-cultural strategy, and leadership training, helping organizations navigate complex cultural landscapes and expand their international footprint. With decades of expertise focused on Korea, we empower leadership teams to align global strategies, foster stronger partnerships, and achieve sustainable success in competitive markets.

Don Southerton, CEO and Founder

Bridging Culture Worldwide

Don Southerton has a long history offering Korean business strategy and consulting services to firms across the globe. This includes long-term support for many major Korean groups and international brands as well as governments agencies. He is seen as the “go-to” expert on all Korean business matters. Southerton has a B.A. and M.A. from the University of Colorado with post-grad studies at UC San Diego, USC, and UCLA. Southerton in engaged in ongoing study in Transactional Law beginning with the University of Southern California (USC) Gould School of Law with an emphasis on Trade, Technology, IP, IR, and Government Affairs. A former United States Military Academy coach, Don is a lifetime martial artist/ master instructor and resides in Golden, Colorado

Don is truly a trusted mentor to many in our industry

Bridging Culture Worldwide

You’re training and follow-up insights have saved my career (and a few others) as we could not have survived the culture clash.

Don was our secret weapon.

The expertise and wisdom that Don brings to the discussion is insightful and practical. Cross-cultural business differences can be very challenging to overcome, and it takes both a knowledge of business practices and how complex cultural uniqueness interweaves into those practices to be successful.

No one knows more about how the global business community needs to understand Korea than Don.

Don is the guru; the guy CEOs want to have their voice heard with…

And … you really are a Hyundai Whisperer

Resources for Guests

I’m excited to share our YouTube channel, featuring nearly 200 videos designed to support your professional growth: https://www.youtube.com/c/DonSoutherton

Our programs are tailored to your unique needs and work experiences, providing a personalized and engaging learning journey. Many are created for leaders working with Korean organizations or those new to such environments. We have more than a thousand Blog Posts on Korean Business for our members at Blogger and/or Medium

Our Media

Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, tbs eFM, Wall Street Journal, and Forbes. And, most recently in The New York Times, CNBC, and NIKKEI Asia and as a frequent and influencer/contributor to Branding in Asia.

A prolific author, his most recent publications are Korea 101: The Book (2023, and Hyundai Way: Hyundai Speed is now updated in its 3rd (2024-25)Edition. Just released is Korean Business: Challenges and Solutions

Bridging Culture Worldwide


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A Few of Our Engagements

Automotive

Hyundai Motor America

Hyundai Motor Company

Hyundai Capital America

Hyundai Capital Canada

Genesis Motors America

Hyundai Translead

Hyundai GLOVIS

Hyundai Motor Manufacturing Montgomery

Hyundai America Technical Center 

Hyundai- Kia Design Center America

Kia Motors America (Now, Kia America)

Kia Motors DC—Government Affairs

Kia Motors Manufacturing Georgia

MOBIS Parts America

MOBIS Korea and Global

MOBIS UK 

Hyundai New Zealand

AMCI 

Marketing and Media

Innocean

Initiative Media (IPG)

WPP

Omnicom

Publicis

Mobility, Autonomous

Hancom/ CES-2021-22

Luminar

Energy, Critical Minerals, and, LTO Batteries

NREL

Critical Mineral Ventures/ Black Mass Recovery

U.S. Samoa

Golf 

Golfsmith

Golfzon

Entertainment

Mohegan Sun/ Inspire Korea

Six Flags

Filmmaster (Seoul Winter Olympics 2018)

MetaCube Square, Songdo South Korea

Food 

Taco Bell Korea

Smashburger

Habit Burger

Mad for Garlic

SPC Group

KOTRA

KOTRA NYC

KOTRA LA

KOTRA Long Beach

Smart City

City of Incheon/ Incheon Free Economic Zone (IFEZ) CES-2025/26

Songdo IBD (Now Songdo International City 2004-2025)

LG Group

Mobile Division

LG North America Legal

SK Group

Solidigm

Bristol Myers Squibb – SK Biotech M&A

Manufacturing

Lucas Milhaupt

Legal

Alston & Bird LLP

BOIES, SCHILLER & FLEXNER LLP

Susman Godfrey LLP

Crowell & Moring LLP

ROBINS, KAPLAN, MILLER & CIRESI L.L.P.

Perkins Coie LLP

Wood, Smith, Henning & Berman LLP


Question? Please contact : Dsoutherton@bridgingculture.com

Call or Text 310-866-3777

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